Principal Engineer, Growth Mega Alliance (all genders)
Estimated salary
€5,342 – €7,845per month
Auto-estimated from similar roles, location, experience & market data. Actual pay may vary.
Description
HelloFresh is hiring a Principal Engineer to be the technical visionary for the Growth Mega Alliance (GMA) platforms in Berlin, which power how HelloFresh acquires, converts and retains customers across 18 markets and five pillars (AdTech, Conversions, Payments, Communications and Customer Value Optimization). You would define architectural direction across all five pillars, lead the most consequential cross-cutting initiatives and raise the technical bar for the organization. The role is hands-on leadership, including leading GMA's GenAI and agentic-engineering strategy and establishing AI-native development workflows. You would code, review and design alongside senior and staff engineers while mentoring them.
Requirements
- Practical, hands-on experience with AI coding agents (e.g. Claude Code, Cursor, GitHub Copilot, OpenCode) in production or near-production environments
- Experience integrating GenAI into customer-facing products or internal business processes at scale
- Deep familiarity with at least two of AdTech/paid media infrastructure, funnel optimization, payment orchestration, CRM and lifecycle communications, or pricing and incentive optimization
- Fluency in growth domain constraints (PSP behavior, consent and privacy requirements, deliverability limits, attribution windows, incrementality measurement)
- ~10+ years in software engineering, with ~5+ years at principal level in a high-growth, cloud-native environment
- Expertise in distributed systems, microservices and event-driven patterns (Kafka), with deep AWS experience
- Strong proficiency in Go, Kotlin, Python or TypeScript
- Track record designing and operating large-scale, multi-region systems
- Working knowledge of experimentation design and analysis, able to work directly with data (SQL, BI tooling)
- Exceptional written communication and the ability to influence without authority
- Fluent English
Languages
English
C2 · FluentA1A2B1B2C1C2
Experience Level
InternEntry LevelMid-levelSeniorLeadExecutive
Benefits
Annual learning budget and HelloFresh Academy access
Internal mobility across a large engineering organization
Mandate, resources and organizational support to lead AI-native engineering transformation
💰 Net Salary Calculator
Tax class 1, no church tax
Gross Salary
€79,116/year
€6,593/month
Total Deductions
€31,538
40% effective rate
Net Salary (Take Home)
€3,964/mo
€47,578/year
Deduction Breakdown
🏛️ Income Tax€15,376
🏦 Pension Insurance€7,357
🏥 Health Insurance€6,103
🫶 Care Insurance€1,674
📋 Unemployment Insurance€1,028
🏠 Cost of Living in Berlin
Monthly Essentials
Rent (1BR)
€1231
Groceries
€280
Transport
€75
Utilities
€220
Internet
€40
Lifestyle & Entertainment
Eating Out
€13
Gym/Month
€45
Coffee
€4
Beer (0.5L)
€4
Cinema
€12
Monthly Net Salary:€3,964
Comfortable Living:€1,897
Monthly Savings:€2,067 (52%)
💰
Strong savings potential: You could save €2,067 monthly, which is €24,804 per year.
💡 These estimates are based on average costs in Berlin. Actual expenses vary based on lifestyle, neighborhood, and personal choices. "Comfortable living" includes rent, utilities, groceries, transport, and reasonable dining/entertainment.
Eligible for the EU Blue Card
A salary of €79,122 meets the EU Blue Card minimum of €45,300 (2026).
The EU Blue Card is a residence permit for highly qualified non-EU workers. It offers a fast track to permanent residency and allows family reunification.
Processing
4-12 weeks
Visa fee
€100
Requirements
University degree + Job offer
Also eligible: EU Blue Card (Shortage Occupation) (€41,042+)
Documents needed
Valid passport
Recognised university degree
Employment contract or binding job offer
Proof of salary meeting threshold
Health insurance coverage
Biometric passport photo
📍 Life in Berlin
👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️
About Berlin
- •Creative and tech hub
- •Diverse neighborhoods
- •Excellent public transport
🌤️
Climate
- •Continental climate
- •Cold winters
- •Mild summers
- •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️
Safety
- •Generally safe
- •Higher petty crime than Munich
- •Some areas less safe at night
Overall:7.0
🏥
Healthcare
- •Good hospital network
- •Charité is world-renowned
- •Wait times can vary
Quality: 9.0Access: 8.0
🎭
Culture
- •World-class museums
- •Vibrant art scene
- •Rich history
🎉
Nightlife
- •Famous club scene
- •Diverse nightlife
- •24/7 culture
🏞️
Recreation
- •Many parks
- •Lakes
- •Tiergarten
- •Active outdoor scene
💰
Cost of Living
- •More affordable than Munich
- •Prices rising rapidly
- •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16
HelloFresh SE is the world's leading meal kit company, delivering pre-portioned ingredients and recipes to customers in 18 countries. Founded in Berlin in 2011, it is listed on the Frankfurt Stock Exchange.
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€per month
€2kthis job posts €5k – €8k€20k
Your situation in Germany
The default for anyone single, divorced or widowed.
Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.
Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.