LAP

Content Lead (m/f/d)

••
1 week ago

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Description

LAP is hiring a Content Lead in Berlin to develop the creative direction behind its content and produce it end to end across TikTok, Instagram and whatever platform matters next. This is an entrepreneurial, hands-on creator and storyteller role: finding stories, developing recurring formats, filming and publishing, and becoming one of the faces of the brand. The person works directly with the founders and the Growth and Brand teams, with unusual access to the decisions behind building LAP, and will eventually build the content playbook and team. Fluent German and English and being based in Berlin are required, along with an instinctive understanding of TikTok and Instagram and prior audience-building experience.

Requirements

  • Fluent German and English and based in Berlin
  • Almost instinctive understanding of TikTok and Instagram
  • Very strong opinions about what good content is
  • Have built or grown an audience or account before
  • Able to go from idea to phone to published video independently
  • Comfortable on camera and not taking yourself too seriously
  • Move fast, figure things out and do not wait for perfect conditions
  • Smart, curious and genuinely interested in how a business works
  • High agency and great taste, caring about both performance and brand fit

Languages

German
C2 · Fluent
A1A2B1B2C1C2
English
C2 · Fluent
A1A2B1B2C1C2

Experience Level

InternEntry LevelMid-levelSeniorLeadExecutive

Benefits

Direct work with the founders and high ownership and autonomy
An already-loved brand with a growing audience and 30+ physical locations
A team that moves fast, with cities to enter and products to launch
Opportunity to build and lead a content team as the company grows

📍 Life in Berlin

👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️

About Berlin

  • •Creative and tech hub
  • •Diverse neighborhoods
  • •Excellent public transport
🌤️

Climate

  • •Continental climate
  • •Cold winters
  • •Mild summers
  • •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️

Safety

  • •Generally safe
  • •Higher petty crime than Munich
  • •Some areas less safe at night
Overall:7.0
🏥

Healthcare

  • •Good hospital network
  • •Charité is world-renowned
  • •Wait times can vary
Quality: 9.0Access: 8.0
🎭

Culture

  • •World-class museums
  • •Vibrant art scene
  • •Rich history
10.0
🎉

Nightlife

  • •Famous club scene
  • •Diverse nightlife
  • •24/7 culture
10.0
🏞️

Recreation

  • •Many parks
  • •Lakes
  • •Tiergarten
  • •Active outdoor scene
8.0
💰

Cost of Living

  • •More affordable than Munich
  • •Prices rising rapidly
  • •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16
€per year
€20k€250k

Your situation in Germany

The default for anyone single, divorced or widowed.

Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.

Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.