Lifecycle Marketing Manager (all genders)

HelloFresh is hiring a Lifecycle Marketing Manager for its global Mature Customer Marketing team in Berlin to own the lifecycle strategy for merchandising or partnerships & retail media. The team sits within the Global Customer Lifecycle organization and works to keep active customers engaged across six brands, 18 countries, and 30 markets. The role acts as a link between strategy and execution, partnering with CRM, Product Marketing, Physical Product, Tech, and local marketing teams to design, brief, and scale programs. It requires translating global strategy into localized campaigns and using data to test, measure, and optimize performance.