Brand Strategy Lead
Description
GetYourGuide is seeking a Brand Strategy Lead, a senior individual contributor role based at its Berlin HQ that owns the quality, consistency, and distinctiveness of the GetYourGuide brand. You will define the brand framework, narrative, positioning, and USPs, and translate market and customer understanding into strategy that Product, Supply, Analytics, and other teams can act on directly. The role also owns the brand health and equity measurement framework. It suits a senior brand strategist with strong analytical instincts and cultural fluency who can make narrative calls without a rulebook.
Requirements
- Judgment and taste, with the confidence to make narrative calls without a rulebook
- Sharp analytical instincts, comfortable working with data and research directly
- Creativity and cultural fluency, with an instinct for a fresh, distinctive angle
- Strong communication and stakeholder skills across Product, Supply, Analytics, and Creative
- Program management experience across various functional teams
- Excellent written and spoken communication in English
Languages
English
C2 · FluentA1A2B1B2C1C2
Experience Level
InternEntry LevelMid-levelSeniorLeadExecutive
Benefits
Annual personal growth budget and mentorship programs
Work from anywhere in the world for 30 days per year
Hybrid working with three days of in-office collaboration and two optional at-home days
Quarterly team events and yearly company-wide events
Monthly transportation and fitness budget
Discounts on GetYourGuide activities for you, friends, and family
Language reimbursement program
Health and wellness benefits
📍 Life in Berlin
👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️
About Berlin
- •Creative and tech hub
- •Diverse neighborhoods
- •Excellent public transport
🌤️
Climate
- •Continental climate
- •Cold winters
- •Mild summers
- •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️
Safety
- •Generally safe
- •Higher petty crime than Munich
- •Some areas less safe at night
Overall:7.0
🏥
Healthcare
- •Good hospital network
- •Charité is world-renowned
- •Wait times can vary
Quality: 9.0Access: 8.0
🎭
Culture
- •World-class museums
- •Vibrant art scene
- •Rich history
🎉
Nightlife
- •Famous club scene
- •Diverse nightlife
- •24/7 culture
🏞️
Recreation
- •Many parks
- •Lakes
- •Tiergarten
- •Active outdoor scene
💰
Cost of Living
- •More affordable than Munich
- •Prices rising rapidly
- •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16
The world's leading online marketplace for booking travel experiences — tours, attractions, excursions, and activities. Operating in 170+ countries with 18,000+ destinations, connecting 50,000+ supply partners with travelers via web and mobile apps in 22 languages and 40 currencies. Processing €4B+ in GMV annually with €1B+ in revenue (FY2025), the first experiences platform to reach this milestone. Over 200 million cumulative tickets sold since founding.
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€per year
€20k€250k
Your situation in Germany
The default for anyone single, divorced or widowed.
Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.
Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.