AUTO1 Group SE

Head of Growth / Head of Performance Marketing (f/m/x)

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Description

AUTO1 Group is hiring a Head of Growth / Head of Performance Marketing to own paid acquisition for wirkaufendeinauto.de and Autohero across Europe, acquiring the right sellers and buyers at a profitable cost. Reporting directly to the VP Marketing, you lead around 10 channel experts with no intermediate management layer, running one growth engine across two businesses and multiple European markets. You translate customer journeys and unit economics (CAC, Gross Profit, customer value) into channel, audience, bidding and campaign decisions, and personally step into accounts when performance requires it. You run a disciplined test-and-learn roadmap and use AI and automation to make the team faster and smarter.

Requirements

  • 8+ years of hands-on performance marketing experience with deep expertise across major paid platforms (Google, Meta, TikTok), ideally across multiple markets and at significant scale
  • Strong understanding of the business behind the click - customer journeys, conversion, CAC, inventory, capacity, unit economics and Gross Profit
  • Hands-on command of account structures, bidding logic, audiences, feeds, tracking and experiments
  • Ability to turn data into decisions fast and establish cause and effect
  • A demanding people leader who sets a high bar, gives direct feedback and develops strong independent experts
  • Fluent English (mandatory)

Languages

English
C2 · Fluent
A1A2B1B2C1C2

Experience Level

InternEntry LevelMid-levelSeniorLeadExecutive

Benefits

Flexible working hours
30 days of vacation
Modern office near Munich's Englischer Garten
Highly international environment with colleagues from 90+ nationalities
Direct access to decision-making, working with the VP Marketing

📍 Life in Munich

👥
Population
1.6M
⭐
Quality of Life
9.0
🇬🇧
English Friendly
8.0
💻
Tech Scene
9.0
🌍
International
8.0
🚇
Public Transport
9.0
🚴
Bikeability
8.0
🌬️
Air Quality
7.0
🌳
Green Spaces
8.0
🚗
Car Free
6.0
ℹ️

About Munich

  • •Tech hub with strong startup ecosystem
  • •Excellent public services
  • •Close to Alps
🌤️

Climate

  • •Continental climate
  • •Cold winters with snow
  • •Warm summers
  • •Close to Alps
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 9°C
☀️1900 sunshine hours/year
🛡️

Safety

  • •Safest major city in Germany
  • •Very low violent crime
  • •Occasional pickpocketing
Overall:9.0
🏥

Healthcare

  • •World-class hospitals
  • •Short wait times
  • •Comprehensive coverage
Quality: 10.0Access: 9.0
🎭

Culture

  • •Rich arts scene
  • •World-famous museums
  • •Strong music tradition
9.0
🎉

Nightlife

  • •Vibrant beer gardens
  • •Clubs
  • •Cultural events
8.0
🏞️

Recreation

  • •Parks
  • •English Garden
  • •Alps nearby
9.0
💰

Cost of Living

  • •Most expensive city in Germany
  • •High salaries compensate somewhat
🏠 Rent (1BR center):€1650
⚡ Utilities:€250
🛒 Groceries:€350
🍽️ Dining out:€22

Europe's leading digital automotive platform for buying, selling, and financing used cars across 30+ countries. Operates three brands: wirkaufendeinauto.de (C2B car purchasing with 725+ drop-off locations), AUTO1.com (B2B wholesale marketplace with 60,000+ partner dealers), and Autohero (B2C online retail with home delivery). Founded in Berlin in 2012, the company processed 842,271 vehicles and generated €8.17 billion in revenue in FY 2025.

€per year
€20k€250k

Your situation in Germany

The default for anyone single, divorced or widowed.

Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.

Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.