Marketing Business Analyst (all genders)
Description
A marketing analytics role on HelloFresh's Reactivation Analytics team in Berlin, part of the wider Global Marketing Analytics group. The analyst uses data to understand customer behaviour and what drives reactivation, acting as a strategic consultant to reduce churn impact and optimize channels and marketing spend. The role translates business questions into analytical tasks, builds reporting and visualization assets, and measures and benchmarks global reactivation performance and KPIs. It requires several years in customer/marketing analytics with strong SQL, spreadsheets and a visualization tool such as Tableau.
Requirements
- 3+ years of experience with customer engagement/retention metrics and how they contribute to business performance
- Structured, results-oriented approach with experience in customer analytics, marketing analytics, A/B testing or a quantitative field
- Expertise in SQL and spreadsheets (required)
- Experience with Tableau or a similar visualization tool (e.g. Looker, Power BI)
- Experience with A/B testing, campaign analytics and channel efficiency
- Experience performing analysis with large datasets
Languages
English
C2 · FluentA1A2B1B2C1C2
Experience Level
InternEntry LevelMid-levelSeniorLeadExecutive
Benefits
Competitive salary package with subsidized pension scheme
Savings on the weekly HelloFresh box and corporate discount schemes
Mental wellbeing support (Headspace, Spill)
24/7 office gym access and discounted Urban Sports Club membership
Flexible hybrid working model and sabbatical leave options
Sustainable travel and transportation perks
Internal training, HelloFresh Academy and German language course budget
Parent-friendly policies including in-office kids corner and on-site babysitter
📍 Life in Berlin
👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️
About Berlin
- •Creative and tech hub
- •Diverse neighborhoods
- •Excellent public transport
🌤️
Climate
- •Continental climate
- •Cold winters
- •Mild summers
- •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️
Safety
- •Generally safe
- •Higher petty crime than Munich
- •Some areas less safe at night
Overall:7.0
🏥
Healthcare
- •Good hospital network
- •Charité is world-renowned
- •Wait times can vary
Quality: 9.0Access: 8.0
🎭
Culture
- •World-class museums
- •Vibrant art scene
- •Rich history
🎉
Nightlife
- •Famous club scene
- •Diverse nightlife
- •24/7 culture
🏞️
Recreation
- •Many parks
- •Lakes
- •Tiergarten
- •Active outdoor scene
💰
Cost of Living
- •More affordable than Munich
- •Prices rising rapidly
- •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16
HelloFresh SE is the world's leading meal kit company, delivering pre-portioned ingredients and recipes to customers in 18 countries. Founded in Berlin in 2011, it is listed on the Frankfurt Stock Exchange.
Similar Jobs
Business Unit Leader, Expert-Assisted Services (d/f/m)
Taxfix SE · Berlin, Germany
Business Audit Manager
N26 · Berlin, Germany
Head of Business Internal Audit
N26 · Berlin, Germany
Full-Stack Software Engineer - Recommendation & Lifestyle Intelligence (All Genders)
Zalando SE · Berlin, Germany
Senior Associate Audit & Operations
N26 · Berlin, Germany
React / React Native Senior Software Engineer (All Genders)
Zalando SE · Berlin, Germany
€per year
€20k€250k
Your situation in Germany
The default for anyone single, divorced or widowed.
Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.
Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.