Picnic
Europe's largest app-only online supermarket, delivering groceries via custom electric vehicles across the Netherlands, Germany, and France. Founded in 2015 in Amsterdam, Picnic serves 2.3+ million customers with a tech-driven "milkman model" — pre-ordered groceries delivered for free on optimized routes by a fleet of 4,400+ custom EVs, the largest zero-emission grocery fleet in Europe. With ~400 software engineers across 35–40 cross-functional teams, Picnic pushes ~2,000 daily builds and processes €1.2 billion in annual revenue (FY 2023).
Like the milkman, we bring joy to millions of families with our friendly Picnic perfect delivery service. We're reinventing convenience, focusing on solving unserved family problems and delivering more than just groceries.
📍 Offices
About the Company
5,185
Employees
Series E/F (Private, VC-backed)
Stage
~€1.98 billion total (Series B through Series E/F)
Funding
€1.2 billion (FY 2023)
Revenue
2,300,000
Customers
80,672
LinkedIn Followers
📍 HQ: Van Marwijk Kooystraat 15, 1114 AG Amsterdam-Duivendrecht, Netherlands
📈 Leading online-only supermarket in the Netherlands (20%+ online grocery market share); market leader in German online grocery delivery; leading grocery delivery in Hauts-de-France region
Legal: Picnic B.V. / Picnic Technologies B.V. · Valuation: €1 billion+ (unicorn since 2021; implied significantly higher post-2025 round)
Reg: KvK 62812696 (Picnic B.V.) / KvK 68883471 (Picnic Technologies B.V.) (Kamer van Koophandel (Netherlands) / Amtsgericht Düsseldorf (Germany, HRB 79896))
Managing Directors: Michiel Muller (Co-Founder & CEO), Daniel Gebler (Co-Founder & CTO), Pieter Everard (CFO), Joris Beckers (Co-Founder, Managing Director DE), Frederik Nieuwenhuys (Co-Founder, Managing Director DE)
💰 Funding & Investors
Key Investors
🌐 Websites
Glassdoor Rating
Tech Stack
🛠️ Engineering & Work Culture
Engineering Culture
Tech-first company with ~400 engineers in 35–40 cross-functional teams across four pillars: Consumer Technology, Supply-Chain Technology, Data Technology, and Foundational Technology. Pushes ~2,000 daily builds and 100–200 code changes per day. Active open-source culture with 59 public GitHub repositories. Notable innovations: fully automated fulfillment centers, custom-designed electric delivery vehicles, server-driven UI framework (PPP), deep learning demand forecasting. Tech Academy for junior devs, peer-led guilds, Lunch & Learn sessions.
Work Environment
Office-first / Hybrid
Remote Work Policy
Flexible working hours, primarily office-based; no confirmed remote-first policy
Methodology
Agile/Continuous Deployment
🎯 Interview Process
💰 Compensation & Perks
🌈 Diversity & Inclusion
Great minds don't think alike. Trailblazing ideas are formed through collaboration and diversity. Being home to over 80 nationalities, at Picnic a fresh perspective is never far. Glassdoor Diversity & Inclusion rating: 3.8/5.