AUTO1 Group SE

Senior Brand Marketing Manager (f/m/x)

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Description

AUTO1 Group SE, Europe's leading digital automotive platform, is hiring a Senior Brand Marketing Manager to turn brand strategy into reality across markets, channels and customer touchpoints. Reporting to the Team Lead Brand Marketing, you own implementation across partnerships, stores, signage and digital platforms and run activations, events and sponsorships end to end across European markets. You manage activation budgets, agencies and external partners, localise global campaigns and protect brand consistency. The office-based Berlin (Kreuzberg) role requires 5+ years of hands-on brand-marketing experience.

Requirements

  • Understands brand marketing end to end with 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
  • An operator, not just a strategist, who enjoys getting into the details and taking projects from an idea to something customers experience
  • Has owned meaningful budgets, allocating spend, negotiating with partners and connecting investment decisions to measurable impact
  • Able to run a lot at once across multiple markets, projects, agencies and stakeholders
  • Takes ownership and moves fast without waiting for perfect information
  • High standards and low ego, challenging agencies, markets and senior stakeholders when needed

Experience Level

InternEntry LevelMid-levelSeniorLeadExecutive

Benefits

Real ownership from day one over activations, budgets, partners and implementation
European scope, shaping how the brands show up across markets and channels
Fast-moving international environment with colleagues from 90+ nationalities
Dedicated education budget for courses, conferences and professional development
Flexible working hours, 30 days of vacation and a modern office in Berlin-Kreuzberg
Employee discounts across brands including Flaconi, Bosch, Apple and Sky, plus special offers on used cars

📍 Life in Berlin

👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️

About Berlin

  • •Creative and tech hub
  • •Diverse neighborhoods
  • •Excellent public transport
🌤️

Climate

  • •Continental climate
  • •Cold winters
  • •Mild summers
  • •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️

Safety

  • •Generally safe
  • •Higher petty crime than Munich
  • •Some areas less safe at night
Overall:7.0
🏥

Healthcare

  • •Good hospital network
  • •Charité is world-renowned
  • •Wait times can vary
Quality: 9.0Access: 8.0
🎭

Culture

  • •World-class museums
  • •Vibrant art scene
  • •Rich history
10.0
🎉

Nightlife

  • •Famous club scene
  • •Diverse nightlife
  • •24/7 culture
10.0
🏞️

Recreation

  • •Many parks
  • •Lakes
  • •Tiergarten
  • •Active outdoor scene
8.0
💰

Cost of Living

  • •More affordable than Munich
  • •Prices rising rapidly
  • •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16

Europe's leading digital automotive platform for buying, selling, and financing used cars across 30+ countries. Operates three brands: wirkaufendeinauto.de (C2B car purchasing with 725+ drop-off locations), AUTO1.com (B2B wholesale marketplace with 60,000+ partner dealers), and Autohero (B2C online retail with home delivery). Founded in Berlin in 2012, the company processed 842,271 vehicles and generated €8.17 billion in revenue in FY 2025.

€per year
€20k€250k

Your situation in Germany

The default for anyone single, divorced or widowed.

Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.

Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.