Senior Performance Marketing Manager – C2B & Retail (f/m/x)
Description
AUTO1 Group SE, Europe's leading digital automotive platform, is hiring a Senior Performance Marketing Manager for C2B & Retail to drive profitable growth across wirkaufendeinauto.de and Autohero. Reporting to the Head of Growth, you own one major advertising platform end to end across European markets and both customer journeys, steering budgets by volume, CAC, customer value and Gross Profit. You own bidding, conversion signals, audiences, feeds and tracking, run structured experiments and automate repetitive work with AI. The office-based Munich role requires deep single-platform expertise; fluent English is mandatory and German is a strong plus.
Requirements
- A true platform expert with several years of hands-on ownership of one major advertising platform at meaningful scale, ideally across multiple markets
- Knowledge of the whole platform, not just one corner (for Google Ads, Search alone is not enough)
- AI-first, analytical and curious, using AI and automation as part of how you work
- Understanding of the business behind the funnel, connecting campaigns and customer journeys to unit economics, customer value and profitability across C2B and Retail
- Takes ownership and moves fast, identifying problems and executing without waiting for direction
- Fluent English is mandatory; German is a strong plus
Languages
English
C2 · FluentA1A2B1B2C1C2
Experience Level
InternEntry LevelMid-levelSeniorLeadExecutive
Benefits
Real ownership of one major advertising platform across two brands and multiple European markets
Direct access to decision-making, working with the Head of Growth in a compact team
Scale to experiment across multiple markets and two customer journeys
Highly international environment with colleagues from 90+ nationalities
Dedicated education budget for courses, conferences and professional development
Flexible working hours, 30 days of vacation and a modern office near Munich's Englischer Garten
📍 Life in Munich
👥
Population
1.6M
⭐
Quality of Life
9.0
🇬🇧
English Friendly
8.0
💻
Tech Scene
9.0
🌍
International
8.0
🚇
Public Transport
9.0
🚴
Bikeability
8.0
🌬️
Air Quality
7.0
🌳
Green Spaces
8.0
🚗
Car Free
6.0
ℹ️
About Munich
- •Tech hub with strong startup ecosystem
- •Excellent public services
- •Close to Alps
🌤️
Climate
- •Continental climate
- •Cold winters with snow
- •Warm summers
- •Close to Alps
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 9°C
☀️1900 sunshine hours/year
🛡️
Safety
- •Safest major city in Germany
- •Very low violent crime
- •Occasional pickpocketing
Overall:9.0
🏥
Healthcare
- •World-class hospitals
- •Short wait times
- •Comprehensive coverage
Quality: 10.0Access: 9.0
🎭
Culture
- •Rich arts scene
- •World-famous museums
- •Strong music tradition
🎉
Nightlife
- •Vibrant beer gardens
- •Clubs
- •Cultural events
🏞️
Recreation
- •Parks
- •English Garden
- •Alps nearby
💰
Cost of Living
- •Most expensive city in Germany
- •High salaries compensate somewhat
🏠 Rent (1BR center):€1650
⚡ Utilities:€250
🛒 Groceries:€350
🍽️ Dining out:€22
Europe's leading digital automotive platform for buying, selling, and financing used cars across 30+ countries. Operates three brands: wirkaufendeinauto.de (C2B car purchasing with 725+ drop-off locations), AUTO1.com (B2B wholesale marketplace with 60,000+ partner dealers), and Autohero (B2C online retail with home delivery). Founded in Berlin in 2012, the company processed 842,271 vehicles and generated €8.17 billion in revenue in FY 2025.
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€per year
€20k€250k
Your situation in Germany
The default for anyone single, divorced or widowed.
Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.
Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.