Consumer Insights Manager
Description
GetYourGuide is hiring a Consumer Insights Manager in Berlin to turn customer and brand research into clear, decision-ready insights. The role leads select studies end-to-end, including drivers/barriers, message and concept testing, segmentation, and campaign measurement, while maintaining brand health tracking dashboards and reporting. It partners closely with the Head of Global Customer & Market Insights and stakeholders across Brand, PR/Comms, Data/Analytics, CRM, and UXR to advance the wider learning agenda. The position suits an experienced researcher who designs rigorous studies independently and translates mixed signals into simple, actionable recommendations.
Requirements
- 5+ years in insights, research, strategy, or brand analytics (agency or client-side)
- Track record of running well-designed studies independently and translating qual/quant signals into decision-ready recommendations
- Solid research craft: writing tight briefs, sound method design and sampling, avoiding bias, and storytelling with evidence
- Strong communication skills, translating data into clear recommendations for execs and working teams
- Hands-on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats
- Experience running or closely supporting segmentation, brand/creative testing, and campaign effectiveness studies
- Excellent written and spoken English
Languages
English
C2 · FluentA1A2B1B2C1C2
Experience Level
InternEntry LevelMid-levelSeniorLeadExecutive
Benefits
Annual personal growth budget and mentorship programs
Work from anywhere in the world for 30 days per year
Hybrid working model with three in-office days and two optional at-home days
Quarterly team event budget
Access to leading AI tools plus budget to get the most out of them
Monthly transportation and fitness budget
Discounts on GetYourGuide activities for you, friends, and family
Language reimbursement program
Health and wellness benefits
📍 Life in Berlin
👥
Population
3.6M
⭐
Quality of Life
8.0
🇬🇧
English Friendly
9.0
💻
Tech Scene
9.0
🌍
International
10.0
🚇
Public Transport
9.0
🚴
Bikeability
9.0
🌬️
Air Quality
6.0
🌳
Green Spaces
7.0
🚗
Car Free
8.0
ℹ️
About Berlin
- •Creative and tech hub
- •Diverse neighborhoods
- •Excellent public transport
🌤️
Climate
- •Continental climate
- •Cold winters
- •Mild summers
- •Four distinct seasons
❄️Jan: 0°C☀️Jul: 19°C📅Avg: 10°C
☀️1625 sunshine hours/year
🛡️
Safety
- •Generally safe
- •Higher petty crime than Munich
- •Some areas less safe at night
Overall:7.0
🏥
Healthcare
- •Good hospital network
- •Charité is world-renowned
- •Wait times can vary
Quality: 9.0Access: 8.0
🎭
Culture
- •World-class museums
- •Vibrant art scene
- •Rich history
🎉
Nightlife
- •Famous club scene
- •Diverse nightlife
- •24/7 culture
🏞️
Recreation
- •Many parks
- •Lakes
- •Tiergarten
- •Active outdoor scene
💰
Cost of Living
- •More affordable than Munich
- •Prices rising rapidly
- •Still cheaper than many European capitals
🏠 Rent (1BR center):€1231
⚡ Utilities:€220
🛒 Groceries:€280
🍽️ Dining out:€16
Engagement
Views
0today
7 days2
all-time2
Applies
0today
7 days0
all-time0
The world's leading online marketplace for booking travel experiences — tours, attractions, excursions, and activities. Operating in 170+ countries with 18,000+ destinations, connecting 50,000+ supply partners with travelers via web and mobile apps in 22 languages and 40 currencies. Processing €4B+ in GMV annually with €1B+ in revenue (FY2025), the first experiences platform to reach this milestone. Over 200 million cumulative tickets sold since founding.
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€per year
€20k€250k
Your situation in Germany
The default for anyone single, divorced or widowed.
Only changes the church tax rate — 8% in Bavaria and Baden-Württemberg, 9% everywhere else.
Childless employees over 23 pay a higher Pflegeversicherung (care insurance) rate.